#1 Marketing Strategy

Whether or not you normally use direct mail to market your business, using your holiday greeting card as a marketing tool is marketing strategy number one! Always send industry specific cards to your customers, staff and vendors. It is the most effective marketing campaign you will ever launch.

1) Christmas cards are viewed as gifts. Cards are kept and typically displayed for an extended period of time. This happens for both business and home card recipients.

2) This only works if you are sending industry specific greeting cards. You want your card to stand out; to represent YOU and WHAT YOU DO. If you are a landscaper you want to send a landscaping holiday card. A card that says “LANDSCAPER”. This happens with the subject matter on the face of the card. If you send a clever card with Santa performing landscaping work, your card stands out. When your customer has friends over for the holidays they will see your card. “Hey, that’s a great card.” a friend might remark. “I was looking for a new landscaper, how do you like this company?“.  And there you have it. Your card, together with your service, create an avenue for your satisfied customer to be your best salesman ever.

Open post

TOP 4 WAYS TO GET YOUR HOLIDAY CARDS NOTICED

Top 4 ways to get your holiday cards noticed:

#1: Order industry specific cards so your customers visualize your company when they get your card.

#2: Add holiday graphics to your envelope imprint to make it festive and ensure the receiver recognizes it as a holiday card.

#3: Personalize equipment color to match what you use (blue trash truck, dark green portable, etc.).

#4: Add your company name or logo to the front of the card

Business Survival Tip for today’s economy

The $64,000 question… How do I keep my customers?  Right now, more than ever, holding on to the customers we have is priority number one.  Believe the adage, it costs 5X more to gain new customers than hold onto current customers.

 

So what’s the answer? We keep them, in part, by ensuring they know we care about them and their business.  Just like at home we often take those around us for granted and we forget to say please or thank you.  Giving a customer a simple “thanks for continuing to do business with us; we really appreciate it” goes a long way.  

 

Regular communication and building a relationship is key to creating customer loyalty.  We all know it’s true: Out of site, out of mind.  Don’t let your customers forget you or soon they’ll be someone else’s customers.  For many, a quick – but personal – card is a perfect way to stay in touch.  Cards are seen as personal mail – not solicitations.  But don’t be misled – the ability of a greeting card to market you and your organization is enormous.  The cost is small, and whether you mail them or hand them out personally, the receiver is excited to see it.  The mere size makes it clear it is not a bill, not junk mail, but a greeting card.

 

As the holidays approach, don’t fool yourself into thinking that sending cards to your customers, vendors and staff isn’t important.  It is!  A greeting card is a gift.  The exchange of greeting cards is one of the most popular and widely accepted customs in the United States.  Sharing that tradition with customers shows them just how special they are to you.  And again, it is an effective marketing tool for your business. 

 

But of course, all cards are not equal in their marketing effectiveness.  How many pretty wreath cards or winter scenes do you think your customer will receive?  To market effectively you must stand out from the pack. You must give your customer something that will make them take pause, smile and think of you.

 

Don’t miss the opportunity to market your business with an industry specific Christmas card.  A clever card that depicts your industry in a positive way ensures your customer associates that card and the smile on their face with your company. Adding your logo or company name to the front of the card tops the deal. House of Cards, and www.Cardscheaper.com provides inexpensive but clever and unique cards for many industries and allow numerous options to best suit the needs of each customer.