Customer Tip #4

CUSTOMER TIP: Walk the walk. It’s unfair to expect a positive attitude and a good work ethic from your staff, if you complain about your customers or goof off at work. You may feel you’ve ‘paid your dues’ but you may have to pay far more if you can’t be the example your staff needs to see. We all hated it as kids “do as I say, not as I do”. As owners and management we must lead by example.

Is it anyone’s business what kind of car you drive or when you walk into work some days? No. You probably saved for years to get that car and maybe you didn’t leave the office until hours after your last employee did. But you want staff representing you and your business in a positive way. The choices we make have consequences. No matter who we are or how hard we work to get where we are.

Customer Tip #3

CUSTOMER TIP: Words have meaning. At least, they should. Unfortunately more often than not, in this new age of slogans and gimmicks, mission statements and goal setting, companies forget to “say what they mean, and mean what they say”.

Just because your receptionist SAYS ‘thank you for calling’ to each customer before she speeds through the company name and the other  phrase she’s required to say… doesn’t mean she’s actually appreciative for that customer’s call. It’s obvious in the robotic, memorized cadence in how the words are delivered with each call.  Making someone say something doesn’t force them to feel it.

The real key is to help employees understand why customers are important. Our purpose for coming to work each day must be more than to get a paycheck at the end of the week. Employees need to understand that it is a customer that actually pays our checks, keeps the lights on and truly holds the cards for any given business.

Without our customers coming back, we face the harsh reality facing many companies these days – the doors closing, families losing jobs, owners losing even more.

Customer Tip #1:

Industry specific holiday cards and thank you cards are a great way to show your appreciation and to stay in touch with your customers during times they may not be doing business with you.

For other tips check back here or like us on Facebook . We’ll be adding new tips throughout the rest of the year.

CUSTOMER TIP 1: Never take your customers for granted. There are always others that can, and will, do what you do. Sometimes for less, sometimes faster, sometimes just in a manner that shows they care more about the customer that used to be yours. Customers are not a distraction from other work to be done. Customers are the reason you are in business. Be sure you treat them as such.

Business Survival Tip for today’s economy

The $64,000 question… How do I keep my customers?  Right now, more than ever, holding on to the customers we have is priority number one.  Believe the adage, it costs 5X more to gain new customers than hold onto current customers.

 

So what’s the answer? We keep them, in part, by ensuring they know we care about them and their business.  Just like at home we often take those around us for granted and we forget to say please or thank you.  Giving a customer a simple “thanks for continuing to do business with us; we really appreciate it” goes a long way.  

 

Regular communication and building a relationship is key to creating customer loyalty.  We all know it’s true: Out of site, out of mind.  Don’t let your customers forget you or soon they’ll be someone else’s customers.  For many, a quick – but personal – card is a perfect way to stay in touch.  Cards are seen as personal mail – not solicitations.  But don’t be misled – the ability of a greeting card to market you and your organization is enormous.  The cost is small, and whether you mail them or hand them out personally, the receiver is excited to see it.  The mere size makes it clear it is not a bill, not junk mail, but a greeting card.

 

As the holidays approach, don’t fool yourself into thinking that sending cards to your customers, vendors and staff isn’t important.  It is!  A greeting card is a gift.  The exchange of greeting cards is one of the most popular and widely accepted customs in the United States.  Sharing that tradition with customers shows them just how special they are to you.  And again, it is an effective marketing tool for your business. 

 

But of course, all cards are not equal in their marketing effectiveness.  How many pretty wreath cards or winter scenes do you think your customer will receive?  To market effectively you must stand out from the pack. You must give your customer something that will make them take pause, smile and think of you.

 

Don’t miss the opportunity to market your business with an industry specific Christmas card.  A clever card that depicts your industry in a positive way ensures your customer associates that card and the smile on their face with your company. Adding your logo or company name to the front of the card tops the deal. House of Cards, and www.Cardscheaper.com provides inexpensive but clever and unique cards for many industries and allow numerous options to best suit the needs of each customer.