#1 Marketing Strategy

Whether or not you normally use direct mail to market your business, using your holiday greeting card as a marketing tool is marketing strategy number one! Always send industry specific cards to your customers, staff and vendors. It is the most effective marketing campaign you will ever launch.

1) Christmas cards are viewed as gifts. Cards are kept and typically displayed for an extended period of time. This happens for both business and home card recipients.

2) This only works if you are sending industry specific greeting cards. You want your card to stand out; to represent YOU and WHAT YOU DO. If you are a landscaper you want to send a landscaping holiday card. A card that says “LANDSCAPER”. This happens with the subject matter on the face of the card. If you send a clever card with Santa performing landscaping work, your card stands out. When your customer has friends over for the holidays they will see your card. “Hey, that’s a great card.” a friend might remark. “I was looking for a new landscaper, how do you like this company?“.  And there you have it. Your card, together with your service, create an avenue for your satisfied customer to be your best salesman ever.

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TOP 4 WAYS TO GET YOUR HOLIDAY CARDS NOTICED

Top 4 ways to get your holiday cards noticed:

#1: Order industry specific cards so your customers visualize your company when they get your card.

#2: Add holiday graphics to your envelope imprint to make it festive and ensure the receiver recognizes it as a holiday card.

#3: Personalize equipment color to match what you use (blue trash truck, dark green portable, etc.).

#4: Add your company name or logo to the front of the card

Customer Tip #2:

CUSTOMER TIP: Educate! Whether you provide a product or service, educating your customers on the process of working with you helps them feel more comfortable with you and more confident in your company.

Selling a product: Don’t just hand them an owner’s manual, go over as many features as you can, personally. Your product, be it a car, a house, a set of tires or a new air conditioner, could be the best on the planet; if your customer doesn’t understand how to make it function properly, they are frustrated – and YOU lose in the end.

Providing a service: Help your customer know what to expect. Will they receive a call, something in the mail? Are there things that might help them feel more at ease? Whether it is a surgery, a pending court appearance, new hair style or tune up, verbally take them through the process and share any information that someone receiving this service for the first time, might not anticipate.

Follow up, updates and quick communication help your customers know you care. And of course, industry specific holiday cards and thank you cards are a great way to show your appreciation and to stay in touch with your customers during times they may not be doing business with you.

For other tips check back here or like us on Facebook . We’ll be adding new tips on how to keep your customers throughout the rest of the year.

Customer Tip #1:

Industry specific holiday cards and thank you cards are a great way to show your appreciation and to stay in touch with your customers during times they may not be doing business with you.

For other tips check back here or like us on Facebook . We’ll be adding new tips throughout the rest of the year.

CUSTOMER TIP 1: Never take your customers for granted. There are always others that can, and will, do what you do. Sometimes for less, sometimes faster, sometimes just in a manner that shows they care more about the customer that used to be yours. Customers are not a distraction from other work to be done. Customers are the reason you are in business. Be sure you treat them as such.

If you neglect them, they will leave.

Sounds obvious, yet many companies concern themselves with new customers at the expense of current customers. 

Ever see the cable or phone company ‘special deals’ on TV?  They always end in “applicable to new customers only”.  That actually penalizes me for being a current customer. 

Loyal customers are the key to a successful business.  If you don’t believe it – neglect them.  Especially in today’s market place, such neglect or perception thereof won’t be tolerated.

So how do you get or keep loyal customers?

Start with Communication. Consistent communication is important.  Don’t confuse this with continuous sales pitches – pestering them can be as damaging as neglecting them.

  • A regular (weekly, monthly, quarterly – depends on your industry) newsletter or flier (mailed or emailed) keeps your company name in the foreground of your customers’ psyche.
  • A reminder card for a tune up, regular service, or suggested service shows you care.  A follow up phone call ensures your contact information continues to be accurate and again, illustrates your concern and reminds them that they matter to you and your business.
  • A greeting card, whether at the holidays, a customers’ anniversary, as an appreciation for their business or birthday recognition personalizes your company to your individual customers.

Be sure you know them. Know what/how they order.  Know the frequency and what motivates their decision.  If possible, know them personally.  Don’t pry for personal information, but knowing your customers and being able to ask “how’s your son’s little league team doing” or “how was your vacation last month?” demonstrates that it isn’t just their business but the individual customer that means something to you. 

Show your appreciation.  Thank You Cards and phone calls really do make a difference.  In addition, providing customer incentives that are only available to Current (LOYAL) Customers speaks volumes. Show your customers that you notice that they’ve been loyal.  This doesn’t have to be expensive, infact it may look like you might be charging too much to begin with if you just offer some gift (wine, golf outing, etc.) Instead, offering free shipping, cleaning or a free service or product you sell encourages your customers to come back.  It GIVES them something they would normally have to pay for to receive.  Recognize they have other options and encourage in your words and actions the importance of their loyalty to your business.

Take the time to write personal notes and send cards. Send themed Christmas cards to clients during the holidays. Cardscheaper.com has a huge selection of industry specific holiday cards to ensure your company’s card stands out and gets you noticed. Adding your company logo to a greeting card created specifically for accountants further focuses your client on your company. Visit www.cardscheaper.com and view the selection of professional, whimsical and artistic greeting cards for your industry.