Industry specific holiday cards and thank you cards are a great way to show your appreciation and to stay in touch with your customers during times they may not be doing business with you.
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CUSTOMER TIP 1: Never take your customers for granted. There are always others that can, and will, do what you do. Sometimes for less, sometimes faster, sometimes just in a manner that shows they care more about the customer that used to be yours. Customers are not a distraction from other work to be done. Customers are the reason you are in business. Be sure you treat them as such.
The sole purpose of a good marketing program is not to generate a flood of qualified sales leads. The golden rule in all your marketing efforts is to build relationships with your client base and with your potential future clients.
The construction industry is a highly competitive market place. Your company needs to stand out from the rest and have a unique selling point that will attract potential clients. According to Business Development Managers within the construction industry, building relationships is the most crucial strategy you can adopt in developing a healthy client base.
Create a strong desire for clients to use your company. Focusing heavily on ‘benefits’ is far less effective than focusing on ‘loss aversion’ whichs is a more compelling when it comes to purchasing and motivation. When you’re developing marketing materials, keep this fundamental concept in mind. With companies coming and going, having a long and reliable track record is priceless to reinforce the concept of loss aversion. You want potential clients to know, if they choose not to use you, they will lose out because you have experience, reliability and good client relations.
Take the time to write personal notes and send cards. Send construction themed Christmas cards to clients during the holidays. Cardscheaper.com has a huge selection of industry specific holiday cards to ensure your company’s card stands out and gets you noticed. Adding your company logo to a construction greeting card further focuses your client on your company. Adding “serving clients since…” verbiage inside the card helps reassure your clients you are stable and reliable. Visit www.cardscheaper.com and click on the construction text on the left side to view the selection of fun, whimsical and artistic construction greeting cards.