Customer Tip #3

CUSTOMER TIP: Words have meaning. At least, they should. Unfortunately more often than not, in this new age of slogans and gimmicks, mission statements and goal setting, companies forget to “say what they mean, and mean what they say”.

Just because your receptionist SAYS ‘thank you for calling’ to each customer before she speeds through the company name and the other  phrase she’s required to say… doesn’t mean she’s actually appreciative for that customer’s call. It’s obvious in the robotic, memorized cadence in how the words are delivered with each call.  Making someone say something doesn’t force them to feel it.

The real key is to help employees understand why customers are important. Our purpose for coming to work each day must be more than to get a paycheck at the end of the week. Employees need to understand that it is a customer that actually pays our checks, keeps the lights on and truly holds the cards for any given business.

Without our customers coming back, we face the harsh reality facing many companies these days – the doors closing, families losing jobs, owners losing even more.

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