Monthly Archives: August 2012

Where do I spend my marketing dollars?

Although this will vary by industry – the overwhelming thought this year is to spend the bulk of your budget on the clients you already have. We know it costs more to get new clients than keep existing ones… some of that … Continue reading

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If you neglect them, they will leave.

Sounds obvious, yet many companies concern themselves with new customers at the expense of current customers.  Ever see the cable or phone company ‘special deals’ on TV?  They always end in “applicable to new customers only”.  That actually penalizes me … Continue reading

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Why the construction industry needs holiday greeting cards in their marketing strategy

The sole purpose of a good marketing program is not to generate a flood of qualified sales leads. The golden rule in all your marketing efforts is to build relationships with your client base and with your potential future clients. … Continue reading

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